Our focus is on well thought-out concepts - the driving force behind innovative ideas in logos, design languages and website/app layouts. We focus on completely customized solutions that make you stand out from the crowd and tell your story the right way.
How does this
make a difference?
Our method is to pay as much attention as possible to the concept phase. A design may impress on the outside, but without a solid idea and a deep meaning that is specific to your business, it risks becoming interchangeable and suitable for other companies. So, how do we go about avoiding exactly that?
We construct the concept...
...like a house
Starting with the creation of a solid foundation that can not only support our design, but also allows us to build on it for decades to come thanks to a well thought-out design system. This basic structure is often neglected, but is of enormous importance to save costs in the long term. No matter how good the house looks, the ground on which it stands is more important.
We manufacture the design...
...like a suit
Through an in-depth briefing and comprehensive research, we ensure that we understand your company's needs and problem areas and establish a connection with your target group. Our aim is to ensure that the concept and design not only fit your industry, but also reflect the unique character of your company - nothing off the shelf, but tailor-made down to the smallest detail.
We consider design...
...like a work of art
Similar to art, design often achieves the strongest effect subconsciously. Precisely because you don't immediately realize what influence a design really has on you and what emotions it can trigger, it is crucial to take this into account in the design process and use it to your advantage. This underlines once again why it is worth investing in a design with deep meaning.
Why is this important?
Core value
So that you stand out from the crowd.
At a time when almost every company has a website, it is becoming increasingly difficult to be remembered. More and more companies are therefore already investing in high-quality websites in order to stand out. As a result, users are becoming accustomed to high-quality, innovative and modern designs. A site that looks like any other is therefore finding it increasingly difficult to succeed in today's digital landscape. An outstanding and innovative concept, on the other hand, solves this problem.
The aim of a website is to encourage the visitor to stay for a long time and perform a certain action. But this is no easy task if it is not already taken into account in the design. Standard layouts, templates and ready-made website designs that can soon be created by artificial intelligence all have one thing in common: they cannot appeal to the visitor convincingly enough. Although they serve their purpose and may look appealing on the outside, they are nowhere near enough to exploit the full potential of a website.
THE PROCESS
How we proceed
Step 1
Briefing
The first step is to determine your needs and provide a briefing. Only then can we assess how we can best support you and how much time we should at least spend on the concept. Of course, you also have a say here, as the time and effort required for the concept can vary greatly. The more time we have to develop ideas, the more is possible. So of course there are no fixed, off-the-peg prices.
Step 2
Moodboard
Once we understand exactly what you need, who your business is and what your target audience's needs are, we start by creating a 'mood board'. This is a selection of existing designs that we discuss together to get a feel for what mood and tone the new design should have. In this way, you can ensure that you can identify with the resulting design.
Step 3
Concept
As you can easily see, we place enormous value on this strategic part of the process and invest most of our time here. Our goal is to create something that has a deeper meaning that is perceived subconsciously. We experiment intensively with colors, fonts and images, and even go so far as to develop a comprehensive design language that is characterized by recurring shapes and design elements and has a high recognition value. We always adapt to your existing design or start with a blank sheet. We think about how the structure and layout can best be designed to convert as many users as possible and create a watertight concept that achieves these goals.
Step 4
Design
Only after all the other foundations have been laid and we have created a set of rules for your new design language do things become concrete. Now we can apply everything we have learned and develop a design that is perfectly tailored to you. The stronger the concept is, the easier it is for us to transfer the design language to the entire layout. The design language is continuously developed conceptually, which is why concept and design can never be clearly separated. In close consultation with you, we are constantly working towards the final result.
optional
Implementation
If your project includes a website, we can also implement it directly. We are proficient in WordPress and are able to implement almost any design with pixel precision. During implementation, we place particular emphasis on accessibility, GDPR compliance, loading time and SEO optimization. We can also configure the website so that you can easily make changes and manage the site yourself after a short workshop.
Design principles
Our claim
to quality.
Love for
detail
We believe that design has a soul of its own and that many small details can have a huge impact. That's why we always strive to include subtle allusions and special details in our layouts. Even in projects like 'Smart Cities', for example, we have enhanced an otherwise ordinary contact page by designing it like a letter and a business card.
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Visually strong
communication
Less is often more, especially when it comes to powerful statements. Our aim is to express as much as possible with as little as possible. This results in a high-quality design with a strong and lasting impact. A good example of this is the 'Tideri' job platform, where we based the design language exclusively on circles and were still able to create visual tension.
Design with
meaning
What distinguishes conceptual design from standard design is the seamless fusion of content and design. You can feel that nothing is left to chance and that a central idea runs through the design like a common thread. An outstanding example of this is our client 'Flying Pharmacist', a pharmacist referral service. Its logo shows a bird that also embodies the symbolism of medication and pills. Even the clouds in the sky through which the bird flies take the form of pills, which can be found throughout the corporate design.
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Our work has already won 7 awards on the online platform Behance, including in the categories "Graphic Design" and "UI/UX" Design.
Be unique
Concept =
Recognition.
Courageous action and breaking out of entrenched patterns are rewarded. People notice differences, and these new stimuli in the brain create recognition value. Whether consciously or subconsciously, a design should explore the boundaries and break conservative norms. Don't settle for less. Take Tesla's Cybertruck as an example: its special design is already iconic and has brought Tesla a lot of attention. Now it's your turn!
BE COURAGEOUS
Invest in your brand,
website or app.
Conception is often neglected or not taken seriously enough, even though it actually has a decisive influence. The temptation to focus solely on design is great, as the amount of work behind the concepts is often not appreciated. It takes courage to invest in this part. But in fact, a strong concept is more sustainable in the long term and allows for easier adjustments. The difference is clearly noticeable.
Say hello now – it’s free!
Are you about to embark on a new project or are you rethinking your current design? We are happy to offer a non-binding consultation. Every company and every project receives individual and comprehensive support from us. Together we will consider how we can support you conceptually to create something truly unique.
The ones to blame
PhilipxChristoph
We are Christoph and Philip, friends since school days and founders of Shaped Agency. With Christoph's technical know-how and Philip's design genius, we are the perfect team to help companies create a unique brand.